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Please use this identifier to cite or link to this item: http://hdl.handle.net/10466/3546

Title: Cyber Marketing : Characteristics and Strategic Viewpoints
Authors: Takeyasu, Kazuhiro
Keywords: Cyber space
Cyber marketing
Marketing strategy
Issue Date: 31-Mar-2007
Publisher: College of Economics, Osaka Prefecture University
Citation: Journal of economics, business and law. 2007, 9, p.45-56
Abstract: Prevailing Internet is changing society drastically. The features of cyber space are arranged as follows. Two way communication Borderless nature which conquers time, space and border constraints Dual-phase advantage Virtualness Digital quality Real-timeliness Data base involvement The details of these haracteristics are explained. Important points of marketing strategy which enrich these characteristics are analyzed with cases.
URI: http://hdl.handle.net/10466/3546
Appears in Collections:VOLUME 9

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