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Please use this identifier to cite or link to this item: http://hdl.handle.net/10466/11043

Title: Identification of Brand Transition Matrix in the Case of New Brand Entry
Authors: Takeyasu, Kazuhiro
Higuchi, Yuki
Author's alias: 竹安, 数博
樋口, 友紀
Keywords: brand selection
matrix structure
brand position
new products
Issue Date: 25-Sep-2009
Publisher: 大阪府立大学経済学会
Citation: 大阪府立大學經濟研究. 2009, 55(2), p.13-27
URI: http://hdl.handle.net/10466/11043
Appears in Collections:55(2)

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